So every once in a while, we get a bad review on Amazon, mainly because the customer can't taste the difference between our six varieties of bars - "They all taste the same". No, they actually don't, you're taste buds are just fkd. They don't understand why when they open a Raw Crunch bar, the smell of blueberries & lemon doesn't resonate across the entire room. They are so use to eating foods with added "natural flavors", and this lures them into thinking a food tastes better or smells better than nature intended. In fact, the food industry can use virtually anything found in nature (from beetles to beaver's butt and hidden forms of MSG derived from yeast) and label it as “natural flavors". Chemically speaking, there’s not much difference between a "natural" flavor and an artificial one. "Natural flavors" are so fake and intense, our taste buds easily become addicted. So why does the food industry use this trickery? Blueberry flavor, created in a lab is so much cheaper to use than actually real blueberries. Plus it causes our taste buds to experience irresistibility when it comes to food, so we over eat and buy more.
The FDA doesn’t even require that manufacturers reveal their secret formulas, just that the "natural flavors" must come from the FDA’s “Generally Regarded as Safe” list. Oh, like aspartame was, right?
So simply put, avoid foods with "natural flavors" as much as possible. Opt for whole, unprocessed, organic foods and make more of your own snacks from scratch. You can rest assured that the flavors in Raw Crunch bars were derived from Mother Nature herself, not in a lab. Let's bring REAL flavor back.